May 18th 2004 - The first Bulgari hotel has opened in Milan in Via Privata Fratelli Gabba 7b, marking the entrance of the Bulgari Group – one of the major players in the luxury business – into the hospitality sector.

The three key elements that distinguish the hotel are its unique location, its contemporary design, and the variety of services all of which have been crafted with the same attention to quality that has always distinguished Bulgari creations. The Bulgari Hotel has been built in one of the most prestigious Milanese locations that is rich in cultural heritage and close to luxury shopping attractions. It is located in the beautiful Brera district and set in the centre of a 4000m2 private garden next to the Botanical Gardens. Via Montenapoleone, Via della Spiga and La Scala Theatre are just steps away. The position and the design of the Bulgari Hotel make it a true oasis of tranquillity. An area for meditation within the garden and the bright and welcoming spa add to the aura of well-being.

video Bulgari Hotels & Resorts Milano

Designed by architects Antonio Citterio and Partners, the hotel features rare and precious materials which create new combinations of surfaces and surprising chromatic harmonies: black Zimbabwe marble in the public spaces, Vicenza stone and Turkish Aphyon in the Spa, solid teak, durmast and oak in the rooms and suites. All spaces feature contemporary Italian furniture and details designed by Citterio.The hotel is comprised of 58 rooms and suites, most with garden views and some with meditation corners. Impeccable standards of service are tailored for each guest and delivered by more than 100 employees under the direction of General Manager Attilio Marro. The restaurant, the bar with terrace and lounge in the garden, private dining room, cigar room and the spa have also been planned with the local Milanese residents in mind and are destined to become a local, social destination. A 12-seat meeting room is available for meetings and private gatherings. All guests will have access to the valet parking service.

Francesco Trapani, Chief Executive Officer of the Bulgari Group, commented: “We are very pleased to inaugurate this first hotel of the Bulgari Hotels &Resorts project in this extraordinary location in the centre of Milan. It represents perfectly our vision of contemporary luxury in the hospitality sector. We believe that this magnificent hotel is further underlining the innovative spirit and prestige of Bulgari all over the world.” The Bulgari Hotel in Milan is managed by Bulgari Hotels & Resorts utilizing new service and operational standards developed in collaboration with the Ritz-Carlton Hotel Company.

Prices: 560-750 € per room, 1500 € for the executive suites and 3500 € for the Bulgari suite.

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Web site: www.bulgarihotels.com

At the heart of the project for the Hotel Bulgari there’s the research into the delicate balance between rigorous design of the space and the richness of atmospheres, obtained through the use of heavy, solid materials such as black marble from Zimbabwe and bronze. The building situated in Via Gabba, dating from the 1950s, combined with the smart design of the street built up over the past thirty years, was revisited so as to highlight its graphical composition. The façade in white marble, intended to express refinement and lightness in contrast with the massive design of the neighbouring stone buildings, becomes a sort of abstract field where windows – enriched by eaves in black granite and frames in dyed oak – stand out, as well as the 18th century part of the façade, restored and exhibited.

For those who approach the building, the garden can be glimpsed through a wall of vegetation. The narrow and high windows of the lobby look over the entrance court as well as a very tall sliding door sheltered by a massive cantilever roof in bronze. Mirrored window-panes reflect the set-designed garden while transparent panes reveal the majestic sequence of the interiors which are almost five metres high. The use of black granite and Burmese teak wood create an elegant, though informal environment that is perfectly in line with the garden, an extension on the interiors, thanks to the transparency of the façade in bronze and glass. The blackness of the granite prevails and gives the areas a monumental character. In the lounge with a fireplace, contemporary works of art are exhibited on a quarterly basis by the famous gallery Massimo De Carlo.